Sunday, August 7, 2022

I don’t enjoy shopping. Most of the time.
Malls and big box stores give me hives.
For real.

But I do like to browse a seasonal outdoor market, a city’s eclectic shopping area, or a quaint village’s downtown street.

The last time I was in Montreal, one of my favourite cities, I found a beautiful hand-made ring and necklace. I bought them directly from the designer who was selling her creations in a tiny shop on one of the cobblestone streets in the old port.

As we continued exploring the shops of the old city, I also discovered a simple framed illustration, a colourful kimono, and a delicious smelling candle.

I wasn’t looking for any of these things specifically. But they all felt like they would help me be more of who I want to be. Bohemian, intellectual, and fun Lynn.

This is shiny object syndrome.

Getting excited about all the things that seem like the missing pieces you need to become who you want to be.

Shiny object syndrome is a common affliction among entrepreneurs.

When you’re browsing around online, you get excited about all the cool offers that appeal to who you want to be. Offers promising that you’ll have the business of your dreams if you leverage a certain tool, learn to write brilliant copy, find your voice, become a storyteller, master productivity, sell high-ticket offers…the potential solutions are endless.

If you’re like me, you’ve bought a lot of these.

The problem is that these programs and courses are usually not the best path to building the business you want.

Much like buying a nice smelling candle and beautiful kimono won’t make me the person I want to be.

Instead of browsing and seeing what appeals to you, figure out what you need to shop for.
What you need in your business is more like trying to find the perfect dress for new year’s eve.

You have a specific purpose and clear understanding of what you want to accomplish.

So all the shiny objects you see along the way won’t be as tempting. You’ll keep coming back to your ultimate goal. An amazing new year’s dress.

To cure your shiny object syndrome, find the next specific goal in your business and do what’s needed to get you there.

If you’re not sure what that is, I can help you find it.

Email me at lynn at minimalistbiz dotcom with “I need a new year’s dress” and we’ll figure it out together.


Every Sunday morning you’ll get insights to help you focus on the right things in your online business.

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