Sunday, September 18, 2022

Since 2006, my work has included social media in some way.

Those first few years as a Twitter and Facebook subject matter expert were exciting.
This was a whole new world and no one had yet mastered it. I liked being at the forefront of something relatively unknown.

That feeling didn’t last long.

My short love affair with social media ended a few years later.
As a digital marketer and strategist, I had to keep on top of social media trends and strategies but I did it as a bystander of sorts.

Throughout the years, I’ve tried to dip back into Twitter (my early favourite) a few times and half-heartedly checked out Instagram but I always end up feeling angry after a few months of scrolling the feeds.

There are many reasons for my anger but right now what’s bugging me the most is all the “wise” advice we feel we need to share.

Here are four Tweets I found scrolling through my feed for 1 minute:

– Saying no doesn’t make you a bad person.
– Sometimes, you just have to keep fighting.
– No pain no gain” applies to career and personal success.
– You have to take emotional (ego/humiliation) and practical (financial/time) risks in order to get outstanding gains in life.
– If you have an option to choose between a nap and caffeine, choose the nap.

I’m not sure how we got here since most of us are hot messes (because being human is hard). Yet we feel the need to share advice like these tweets.

I’ve done this too – on Twitter and LinkedIn.
More times than I’d like to admit.
Every time I’ve done it, it feels off.

It used to be that people were quoted. Now we quote ourselves.

Quotes used to be extracted from articles, interviews, books, speeches, and letters.
Now we can all simply publish pithy thoughts devoid of context.

When so many of us are creating content that doesn’t have much holding it up, things get wobbly.

It’s not that there isn’t a whole lot of meaningful and juicy content out there, it’s that our feeds are like conveyor belts serving up too many snack-sized bits of information that amount to a whole lot of empty calories.

They’re easier to consume but they leave us feeling unsatisfied.
They’re also easier to create.

Every week, it takes me hours to write these emails. Today, I wondered how I might make it easier to write this one. Then I thought, “Lynn, you don’t want to be the fast food of writing.”

Ultimately, I’d love to write like a chef and not like a short-order cook.

Based on my use of metaphors in this email, I have a long way to go. 🙂

Lynn xo


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