minimalist biz missives

positioning vs. messaging

I’m on a mini mission to make foundations sexy. They are core elements that can make a huge difference in helping you grow your

how to start positioning your business

My friend Sarah is a brilliant artist and portrait painter.Her portrait commissions start at $75k. So to get herself in front of more of

the one thing you need to do to grow your business

I was nervous wondering what his next question might be. We were sitting across from each other in one of the many booths in

beware of “build it and they will come” fever

I once had a call with someone who said she was ready to scale her business beyond $100k.Let’s call her Rachel. Rachel told me

what it’s like to work with me

Many business advisors/coaches teach a particular flavour of business.And it’s often meta as f*ck. They teach how they built their own business and what

what is the business sweet spot?

Have you heard of the window of tolerance? It’s a concept coined and outlined by Daniel J. Siegel, a clinical professor of psychiatry at

launches are coercive

I recently signed up for a free week of masterclasses about using LinkedIn to make sales.Or more accurately, I opted into a launch. Within

get out of the online business bubble

Bubbles are fun.You can blow them.You can bathe in them.You can run and bounce in them. But being in a bubble makes things unclear

what’s your model?

My client said “you must be so frustrated with me. I’m saying no to everything.” We were talking about the different things she could

how to be more intentional in your business

For the first year in my business, I filled my calendar with random connection calls. Whenever anyone reached out to me to hop on

why marketing is keeping you stuck

I’m a reluctant marketer. When I graduated from university, I didn’t know what I wanted to do.So I explored post-graduate options. A few colleges

stop being on autopilot in your business

How did I end up here? I’ve asked myself this question a few times in my life. And I’m guessing you have, too. You’ve

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