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Check out previous issues:

positioning vs. messaging

positioning vs. messaging

I’m on a mini mission to make foundations sexy. They are core elements that can make a huge difference in helping you grow your

what it's like to work with me

what it’s like to work with me

Many business advisors/coaches teach a particular flavour of business.And it’s often meta as f*ck. They teach how they built their own business and what


launches are coercive

I recently signed up for a free week of masterclasses about using LinkedIn to make sales.Or more accurately, I opted into a launch. Within


what’s your model?

My client said “you must be so frustrated with me. I’m saying no to everything.” We were talking about the different things she could


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