Sunday, September 4, 2022

Here’s the secret to figuring out what to focus on in your business:

You just have to decide.

Of course you knew that already.

It is that simple.
It’s just bloody hard to do.

So let’s take a look at what makes deciding what to focus on so frustrating.

When you’re building a business, you need to experiment. You have to try different things to see what works, to see what comes more easily to you, to see what you enjoy.

It can be fun, stressful, and frustrating.

You might be waiting for something to feel like the right thing before you go all in on it.

Unfortunately, that rarely happens.

I’ll say it again. At some point, you just have to decide.

Usually that point is when you’re tired of simply maintaining your business at its current level. You’re frustrated by the lack of traction.
You’re perpetually dissatisfied because you aren’t making the progress you want.

Many of my clients have stayed stuck in this phase for years. They are making enough money to stay in business but it’s a lot of work and their business isn’t growing.

Having to decide what one thing to commit to is scary.

That’s why many entrepreneurs never go beyond staying afloat.

Successful entrepreneurs learn to make hard decisions.

So how can you start making those decisions?

First, realize that the prevailing narrative in our society is that you can have it all. A capitalist economy depends on us believing this so that we continue to accumulate things.
In this view, the choices you make are what make you.

So we strive to get the most out of any choice we make.
What school you choose to go to, where you live, what job you take, what business you build etc.

We have to choose one of many options and the choice we make is final. We want to snag the best option. The option that has the most gains and fewest losses. When we decide based on this kind of maximizing, we are essentially pitting our options against each other. It’s a competition of options.

It feels like there’s so much at stake.

There’s immense pressure to make the perfect choice, which isn’t possible. It’s stressful and causes a lot of anxiety. No matter what you choose, you’ll likely keep second guessing yourself and feel some sense of regret.

No wonder we find it so hard to decide.

Luckily, there’s a better way.

You may have heard of it – satisficing.
This model is based on your satisfaction.

In this model, your options are not the endpoint.

As opposed to maximizing where you compare options by weighing them against each other, with satisficing you compare what’s important to you to where you want to go – your goals.

Your choices then represent the possible paths you can take in the direction of your goals.

Your goals become more important than your choices.

Choices are simply a way of moving toward your goals. They are not fixed and immutable. You decide on an option that feels more satisfying for where you want to go.

Here’s an example from my life.

One of my goals is to make $250k in my business next year.

The options I’ve considered to move me toward that goal are:

A. Work with only 20 clients one-on-one with a $12k package
B. Work with 5 clients/mth one-on-one with a $4k package
C. Work with 10 clients one-on-one for 6 months then move to 2 group masterminds for the next 6 months

There are many other options I could have considered but I chose these possible paths based on what I like. I enjoy one-on-one work where I get to connect more deeply with my clients. I also love groups but am not ready to go all in there yet.

I need to decide on one of these options. They will all get me to my goal but I have to consider which one will feel better to me.

While I would love to include groups in my mix sooner than later, there’s a yearlong interpersonal communications training that I want to start before I do that. That course will help me be a better teacher and group leader and it will help me differentiate my offer in ways I’m very excited about.

The option to work with 5 clients a month feels good. It isn’t necessarily easier than the 20 client option, but it’s more interesting to me right now. There’ll be more variety and I’ll learn more because of it.

So, I’m going to go all in on option B. That means, I’ll be saying no to anything that doesn’t work toward that goal. Getting used to ‘missing out’ on things is a big part of focusing on your goals.

But you will be so much more satisfied with your progress and you’ll find that it doesn’t feel so bad to not be doing those other things. Those other things are no longer lost opportunities so much as not-right-now opportunities.

What’s one goal you have that you’d like to make more progress toward?
See if looking at your options through the lens of satisfaction helps you decide what path to focus on.

Lynn xo

p.s. Tomorrow is my 50th birthday! This past year I’ve finally started to live my life more intentionally. It feels so good to finally do things that are more me. I’m looking forward to doing more of that this year.


Every Sunday morning you’ll get insights to help you focus on the right things in your online business.

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