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A business you’ll never want to retire from. 

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You might be thinking that it’s crazy to start a business at this point in your life.

I mean there’s something to be said for sticking with what you know and finding meaning outside of work.

But that’s just not enough for you.

You want to stir sh*t up.
To be bolder.
To be your own boss.

You don’t want to take years to figure out how to do it.
You’re ready now.

I get it.

That’s what I’m here to help you do.
Without overcomplicating the sh*t out of it.

Building a service business that blends your expertise, the things you enjoy most, and what people want to pay for can be simple.

That doesn’t mean it’s going to be easy.
Because it isn’t.
And that’s actually part of the fun.

We find meaning and fulfillment from doing hard things and moving forward in a clear direction.

That’s what we’ll work on together. 
We’ll define your clear direction, your simple business model, your position, and your best-for-you people.

I work with people who are willing to:
– embrace being beginners again and sucking at some stuff for a bit
– be patient to see some traction (because it takes time)
– do things that feel uncomfortable in a good way
– keep things simple

I don’t work with people who want to:
– want to help everyone (you have to be choosy)
– want to be life coaches (I can recommend some people much better than me for this)
– expect to make more money than their salary within a year
– work 20 hours a week right from the beginning (this is possible once you’re established)

People work with me because I’ve been in the trenches of building businesses.
I know what’s actually happening behind the scenes for many founders.
And I’m very good at helping them navigate the messiness.

In 10 years of working with entrepreneurs, I can tell you that no one does this without a lot of heartaches and headaches.

That’s why working with someone – like me – is a non-negotiable if you want to give yourself the best chance of succeeding.

And nothing feels quite like the success you create on your own terms, as your own boss.

I’m here for you. 

What It’s Like to Work With Me

Hi! I’m Lynn.

I’m no stranger to overthinking and over-complicating things. But since my ex-husband and I separated in 2007 and split up all our shared possessions, I’ve learned that living with less suits me just fine.

Minimalism isn’t only about owning fewer things. It’s about being choosy AF about what I let into my life that helps me keep things simple and less stressful. It’s how I approach building my business and helping you grow yours.

I have over 23 years of experience in digital marketing and strategy. Since 2013, I’ve worked with a number of founders managing their businesses. And for the past 5 years, I’ve coached hundreds of online entrepreneurs to help them grow their businesses. I was also the right hand and head of sales and marketing in one of those businesses, helping it scale from $100k to a total 0f $10 million in revenue.

During that time, I learned that entrepreneurs often over-complicate things. While implementing a tactic can feel like you’re solving a problem, it’s usually keeping you from doing what needs to be done and would be more effective.

I make sure you keep the busyness out of your business so you can actually enjoy being your own boss.


1:1 minimalist biz advising/coaching

It’s time to stop over-complicating things and make the kind of money you need for long-term financial security.

You don’t have to figure out this whole start-and-grow-your-business thing on your own. 

Could you do it? Of course! But you know better than to take the harder road at this point in your life. 

I’m here to help you make your way to a thriving business that feels good and exactly right for you.  

Here’s what you’ll get from our work together:

Let’s start with a free no-obligation call to map out your uncomplicated + profitable minimalist biz model. 
We are definitely a match and working with you was by far my best business decision! ❤️ I am beyond grateful for your support, expertise and the way you go deep where others merely scratch the surface.
Maria Bonhilha
Writing Coach
Lynn is a result-driven, highly professional and empathetic business coach with a lot of experience in online marketing and a no-nonsense attitude. What I love most about working with her: Calls with Lynn always leave me encouraged and with a clear view on the next steps. She dives deep into your business and suggests concrete next steps, approaches and examples. Her goal is making it work for you as an entrepreneur. And ask her for book tips! 😊
Carola Epple
Carola Epple
Founder, Virtually There
I’ve worked with Lynn & experienced her beautiful brains before - so when I needed someone to help me outta my current re-positioning black hole due to a pivot, I was like: "Who ya gonna call? Bullshitbuster!“ Because that’s what she is to me.
In just three razzle dazzle sessions, she herded all my disco-ballin’, multifarious messaging cats into a couple of shiny new identi-fires (fab word, innit?) I can finally feed my Insta bio and highlights with. Sighing with relief! Don’t keep suffering alone - every coach needs a coach. Especially when you’re like: "I SHOULD be able to do this for myself, by myself!“ Thanks Lynn, also for the sweet swearing we did together. You rock!
Dr. Katja Brunkhorst
Writer | Coach | Yoga Teacher | Punk Rock Philosopher
Lynn helped me see that what I had assumed was a refined niche was still too broad and it wasn’t helping me target my aligned clients in my marketing. At first, I felt like by narrowing my focus I would exclude some of the people I wanted to work with, but she helped me see that by getting more detailed about exactly who I could help and exactly what problem I solve, it would help me attract more just right clients. With her guidance, writing copy has actually gotten easier because now I know precisely who I’m writing for and what they need to hear to be able to invest.
Maia Larsgaard
Founder of Sensitive Soul Revolution
Lynn took real time to help me make my landing page look and sound great. She helped me express my business and my mission statement in a way that was clear and concise, and appealing to my customer. She took the time to go through my content and give me really detailed and specific feedback that helped me turn my landing page into something I am proud of!
Hannah Catherine Wydeven
Owner, Solcana Fitness
Lynn was wonderful to talk to. She understood my type of business (which is a specialized health care) and immediately understood who I am and how I operate and was able to help alleviate my fears and helped point me in the right direction. Her guidance gave me a new way of looking at things and opened doors to new possibilities that I had never considered, all with much less work than what I had originally in mind. I left the conversation happy and excited for my future plans.
Tina Fotini Konstantinou
Naturopath-Clinical Biologist
I love working with Lynn. She was an incredible asset in my business. I could not have built the business I have today without her. She works incredibly fast and efficiently. She is reliable and goes above and beyond what is expected of her in order to get the job done. She would be an incredible asset to someone running and growing a business and would absolutely refer her to anyone in need of the services she offers. And I hope to get to work with her again in the near future!
Erin Stutland
Best-selling Author, Coach, Fitness Expert

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